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ericrasch/README.md

Hi, I'm Eric Rasch ✨ LinkedIn | EricRasch.com

VP Engineering → CTO Track • Performance Marketing Technologist Building scalable platforms while bridging engineering, marketing & compliance: • AI-Augmented Developer • $135K+ infrastructure savings • Top 3 performer 4+ years running


🎓 About Me

I'm a VP of Engineering and seasoned technical leader recognized as "the best performance marketing technologist in the space" by executive leadership. With a unique blend of technical depth and marketing technology expertise, I drive measurable business impact through strategic infrastructure decisions and pioneering use of generative AI tools for rapid prototyping, automation, and code quality.

While many leaders talk about AI, I use it daily to ship production code. Since 2023, I've leveraged ChatGPT, Claude, and Claude Code to achieve 3x development velocity, building production automation in days instead of weeks. My GitHub commits show consistent AI-assisted development across Python automation, infrastructure tooling, and complex problem-solving. I understand AI's capabilities and limitations from hands-on experience, not theory.

  • 🚀 Vice President of Software Engineering at SleepDoctor.com ($60M+ healthtech platform)
  • 💰 Delivered $135K+ annual savings through platform optimization
  • 👥 Scaled engineering teams 5x (5→25 developers) with 90% retention
  • 🎯 Mentored 8 engineers to senior roles with 85% promotion rate in 24 months
  • 📊 Delivered quarterly executive presentations securing $500K+ in technology investments
  • 📈 Achieved 165% organic traffic growth through technical SEO excellence
  • 🏆 Top 3 most appreciated employee company-wide for 4+ years
  • 🌉 Expert at bridging engineering, marketing, and compliance domains
  • 🔒 OneTrust implementation for GDPR/CCPA compliance across portfolio
  • 🚀 Zero-downtime migrations across 15+ WordPress properties

📊 Quantified Impact

Infrastructure & Cost Optimization

  • 💵 $90K/year saved migrating 15+ WordPress sites with zero downtime
  • 💵 $45K/year additional savings through platform consolidation
  • 75% faster deployments via GitHub Actions automation
  • 📈 40-70% performance improvements across portfolio

Team & Organizational Leadership

  • 👥 Scaled teams 5x (5→25+ developers) with 90% retention rate
  • 🎓 Mentored 8 junior engineers to senior roles, achieving 85% promotion rate within 24 months
  • 👔 Managed 15+ distributed developers across frontend, backend, and DevOps
  • 🤝 Navigated stakeholder priorities across engineering, marketing, and product teams
  • 💼 $40MM+ EBITDA contribution through platform modernization at HigherEducation.com
  • 🏗️ Built hiring pipeline and established engineering culture that survived acquisition
  • 🚀 50% faster time-to-market transitioning offshore to in-house teams

Marketing Technology Excellence

  • 🎯 Company-wide GA4/GTM and OneTrust implementation
  • 🔒 GDPR/CCPA compliance while preserving attribution
  • 📊 Server-side tracking and Consent Mode v2
  • 🛠️ Expert in GTM, Elevar, Rockerbox integration

AI-Enhanced Development

  • 🚀 Leveraged generative AI (ChatGPT, Claude, Claude Code) to accelerate development velocity by 3x, building production automation in days instead of weeks
  • 🧠 Implemented AI-assisted code reviews, improving code quality and reducing review time by 85%
  • ⚡ Utilized generative AI for rapid prototyping and MVP development, cutting time-to-market for new features by 50%
  • 📊 Delivered quarterly technology roadmap presentations to C-suite with AI strategy and ROI analyses

🛠 Technical Expertise

"Eric is by far the best performance marketing technologist I've witnessed in the space."
— CTO, Sleep Doctor

  • Platforms: WordPress, Shopify, JAMstack
  • Languages: PHP, Python, JavaScript/React, Vue, Shell scripting
  • Marketing Tech: GA4, GTM, OneTrust, Elevar, Server-side tracking
  • Infrastructure: AWS, GitHub Actions, CI/CD, Docker, Cloudflare
  • Specialties: Technical SEO, Privacy Compliance, Performance Optimization
  • AI/ML Tools & Practices: ChatGPT, Claude, Claude Code, GitHub Copilot, AI-Assisted Development, Prompt Engineering, Automated Code Generation, AI Pair Programming, LLM Integration

🎯 What I'm Building

Currently focused on:

  • 🏗️ Scalable marketing technology infrastructure
  • 📊 Privacy-compliant analytics architectures
  • 🚀 High-performance content platforms
  • 🤖 Automation tools for development efficiency (AI-augmented workflows, generative AI for code and infrastructure)
  • 🔒 Privacy Compliance Tools - Building enterprise-grade OneTrust integration and consent management solutions
  • 👔 CTO transition - Seeking strategic technical leadership roles

📌 Pinned Repositories

  1. script-export-wp-posts: Export WordPress content, permalinks, and authors at scale using WP-CLI
  2. wp-cli-sheet-automation: Automate site cleanup with spreadsheet-driven post deletes, permalink rewrites, and search-replace
  3. netlify-redirect-exporter: Sync and format large redirect lists into clean Netlify-friendly output
  4. script-validate-urls: Bash utility to check HTTP response codes in bulk for QA or SEO reviews
  5. script-reset-wp-symlinks: Reset broken WordPress theme symlinks in LocalWP environments
  6. script-check-netlify-dns: Validate DNS is correctly pointed to Netlify's IPs for active domain deployments

🔐 Recent Private Projects

Privacy Compliance Audit Suite (2025)

  • Built comprehensive Python CLI tool for OneTrust consent category auditing
  • Analyzes scripts across GTM, WordPress, and live websites using web crawling
  • Generates compliance reports for GDPR/CCPA requirements
  • Features batch processing, interactive UI, and beautiful HTML reporting
  • Currently in use at enterprise scale - public release pending

💼 Open to Opportunities

Seeking: CTO, VP, or Head of Engineering roles where I can leverage my unique combination of engineering leadership and performance marketing expertise.

Open to: Strategic conversations about technical leadership opportunities where engineering meets marketing technology.

📬 Let's connect: [email protected]

Pinned Loading

  1. script-reset-wp-symlinks script-reset-wp-symlinks Public

    This script automates the process of resetting symbolic links for WordPress theme directories in a LocalWP environment.

    Shell 1

  2. script-export-wp-posts script-export-wp-posts Public

    This script automates the export of WordPress posts, pages, and all [public] custom post types, as well as custom permalinks, and user data using WP-CLI.

    Shell 1

  3. netlify-redirect-updater netlify-redirect-updater Public

    Updates redirects in a Netlify _redirects file

    Python 1

  4. wp-cli-sheet-automation wp-cli-sheet-automation Public

    This repository provides a structured and repeatable system for automating WordPress cleanup tasks — including post deletions, permalink updates, and search-replace operations — using WP-CLI comman…

    JavaScript 1

  5. script-validate-urls script-validate-urls Public

    A Bash script to validate one or more URL list files against their expected HTTP status codes.

    Shell 1

  6. script-check-netlify-dns script-check-netlify-dns Public

    Shell 1